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At a level of the consumer the majority of people want their personal information to be protected when it’s in the hands of an organization. This desire extends to the corporate level, where security of data is vital to retaining customers and building trust with employees and stakeholders.

Data security is the safeguarding of digital data from damage, corruption and theft during its entire life cycle. It covers everything from hardware and storage devices to software, user devices and access control. It also includes ensuring policies and procedures are in place to prevent data breaches.

The most popular types of data safety include encryption, data masking and resilience. The encryption of sensitive information at rest, when it is in use, and even in transit because it renders the information unreadable to any unauthorized entity. Data masking is a method of replacing sensitive digital information with fake information for purposes such as database administration, research and development software testing, and training of users.

Resiliency is about having backups of vital data that can be restored quickly in the event of an incident. It also involves disposing of physical storage media like USBs and external drives (and even printed documents and files) regularly to prevent the information being exposed by hackers.

Data security is a top priority for businesses because a high profile data breach could cost them millions of dollars in recovery costs and forensic costs. It could also lead to fines for compliance, and can result in lasting damage to their reputation and customer loyalty. It’s a legal requirement as well, given that the General Data Protection Regulation and California Consumer Privacy Act both require companies to secure their personal information.

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